Long-form essays from the operating bench
Vertical software, AI search, TCPA compliance, takeoff workflows, and how to build software an industry actually wants. Authored by the operators who run Dina Holdings ventures.
Why the construction industry deserves vertical software, not another horizontal CRM
The trades have been served the same generic CRM for fifteen years. Here is the case for software that knows the difference between a quote and a takeoff.
Read essay →TCPA compliance for modern outbound calling, the operator's checklist
What the FCC actually requires when you connect a predictive dialer, and how we engineer consent into every form we ship.
Read essay →Optimising for AI search, llms.txt, schema, and the new recommendation layer
Why classic SEO is half the story now, and how to make ChatGPT, Perplexity, and Google AI Overviews actually recommend you.
Read essay →Holding company, agency, or fund, what each model can and cannot do
Why Dina Holdings is structured as a holding company, and what that means for clients, ventures, and operators.
Read essay →Passing Stripe and bank merchant underwriting on the first submission
The website, policy, and disclosure posture underwriters look for, distilled into a working checklist.
Read essay →Construction website conversion architecture, the seven decisions that move the meter
What we changed on twenty-three contractor websites that lifted leads by a median of 3.4x in ninety days.
Read essay →AI takeoff is real, autonomous estimating is not, here is the line
Why we ship Estimator with a human estimator in every loop, and why claims of autonomous estimating are bait for a bid that will lose money.
Read essay →Designing a quotation builder estimators actually use
Inside the design decisions of JU Estimating CRM. Live A4 preview, why we removed section numbers, and why every status change demands a remark.
Read essay →Dialer onboarding from zero, the playbook we use for new ventures
Provisioning, consent architecture, caller ID warm-up, and the first thirty days of calling, written as a runbook.
Read essay →SOC 2 readiness without a fortune, the controls that actually matter early
The controls a small vertical SaaS should implement first, and the ones an auditor will not actually care about until Series A.
Read essay →Subscribe by emailing the office
We do not run a marketing automation engine. Send a note to the office and you will be added to the operator newsletter manually, with full opt-in receipts on file.