Operator, not investor
Every venture is staffed, governed, and roadmapped by the holding company. We do not write checks then disappear. We build alongside.
New Mexico LLC · Operating since 2024
A holding company that builds technology empires for industries the software world overlooks
Dina Holdings LLC owns, capitalises, and operates a portfolio of vertical software ventures serving construction estimators, contractors, real-estate operators, and the trades. We do not chase markets, we engineer them.
Pixel Architecture
Pixel Labs Studio
Estimator
JU Estimating CRM
Custom web platforms
AI search optimization
SOC 2 ready stack
TCPA compliant outreach
Pixel Architecture
Pixel Labs Studio
Estimator
JU Estimating CRM
Custom web platforms
AI search optimization
SOC 2 ready stack
TCPA compliant outreach
The holding model
One parent, four operating arms, a single thesis
We do not run a generalist agency. Dina Holdings funds, governs, and operates four focused product companies, each engineered for a specific buyer in an industry that has been served the same template by the software market for fifteen years.
Vertical, not horizontal
Each subsidiary is purpose-built for one industry. We trade breadth for depth and earn share by understanding the buyer better than anyone in the room.
Code we own
No off-the-shelf templates, no licensed page builders. Every line of every venture ships from the holding company codebase, owned forever by the client or the subsidiary.
Compliance as design
From SOC 2 stack defaults to TCPA-compliant outreach, every venture inherits a compliance posture from day one. We engineer for underwriting, not against it.
Operating ventures
Four companies. One disciplined parent
Each of these is a live, revenue-generating arm of Dina Holdings LLC. None is an idea on a deck.
01 · Pixel Architecture
Conversion-first websites for the construction industry
Pixel Architecture is the construction industry's own web studio. Custom-coded sites, portals, and AI search SEO for contractors, plumbers, remodelers, and tool sellers. Engineered to earn the next click, owned forever by the client.
- $0 upfront, pay only when satisfied, lifetime free hosting
- Indexed on ChatGPT, Perplexity, and Google AI Overviews
- Lighthouse 98 plus on every build, every time
PA
pixelarchitecture.dev
02 · Pixel Labs Studio
The studio that engineers the rest of the holding
Pixel Labs Studio is the in-house engineering arm of Dina Holdings. It ships the platforms, internal tools, and shared infrastructure that every subsidiary inherits. When a portfolio company needs a portal, an integration, or an AI workflow built right the first time, it is built here.
- Shared codebase serving all Dina Holdings ventures
- React, Vite, FastAPI, Supabase, Anthropic Claude API
- SOC 2 control library, secure-by-default architecture
PL
pixellabs.studio
03 · Estimator
AI takeoff for contractors, expert reviewed, never autonomous
Estimator is the takeoff product the trades have been waiting for. Contractors upload drawings, our AI runs the takeoff, an experienced estimator reviews the output, and the contractor downloads an editable workbook. Launch trade: drywall and light-gauge framing.
- Drywall and light-gauge framing on day one, more trades quarterly
- Expert review on every estimate, never an unsupervised model
- Stripe billing, Clerk authentication, Supabase RLS
E
estimator
04 · JU Estimating CRM
The pre-construction CRM that ships with a real quotation builder
JU Estimating CRM is the pre-construction operating system used by JU Estimating LLC and licensed to the wider industry. Kanban pipeline, A4 quotation builder, client lifetime revenue dashboards, full audit trail. Hosted on crm.juestimatings.com.
- Drag-and-drop pipeline with remark-on-every-status-change paper trail
- Side-by-side quotation editor with live PDF preview
- Activity log with full date-range and entity filters
JU
crm.juestimatings.com
4
Operating ventures
98+
Avg Lighthouse score
3.4x
Median 90-day lead lift
100%
Custom code, no templates
Services from the parent firm
What Dina Holdings offers directly
When a client cannot map neatly to one of our subsidiaries, the parent firm engages directly. These are the engagements we run from the holding office in Albuquerque.
Engagement
Vertical software builds
End-to-end product builds for an industry our subsidiaries do not yet cover. We scope it, we ship it, we operate it for the first quarter.
Engagement
Compliance-grade web platforms
Stripe, dialer, and bank-underwriting friendly websites for high-trust businesses. The same posture we use for our own ventures.
Engagement
Outbound calling enablement
Dialer-ready, TCPA-compliant outbound systems with consent receipts and DNC discipline.
Engagement
AI search optimization
The llms.txt, schema, and content posture that makes you the recommended brand on ChatGPT and Perplexity.
Engagement
Holding company advisory
How we structure our own ventures, the LLC layering, and the operating cadence that runs them.
Engagement
How an engagement with Dina Holdings runs
Four phases, every project, every venture. The cadence is the same whether you are a portfolio company or an external client.
Discovery
A 30-minute call to understand the buyer, the constraint, and the operating reality. If we are not the right fit we say so on the call.
Architecture
A written scope with technical architecture, compliance posture, milestones, and a fixed price. Signed before a line of code ships.
Build
Two-week reviewable cycles. Every cycle ships something a stakeholder can click and an underwriter can audit.
Operate
First 90 days of operations run by us. After that, full handover with documentation, or an ongoing operating contract.
Pricing
Transparent packages, no quote opacity
Every Dina Holdings engagement is fixed-price. You see the number before we touch the keyboard.
Foundation
$8,400 fixed
A single subsidiary-grade website or marketing platform, shipped in 30 days, owned by you forever.
- Up to 12 custom-coded pages
- Schema, llms.txt, AI search posture
- 30 days of post-launch support
- Lifetime free hosting on Vercel edge
- Full source code transfer
Most chosen
Operator
$26,500 fixed
Full vertical platform build: marketing site plus a custom portal or CRM module, with the compliance posture our ventures use.
- Everything in Foundation
- One custom portal, dashboard, or CRM module
- Stripe, Clerk, Supabase, or equivalent integration
- SOC 2 ready security baseline
- TCPA-compliant outbound forms and consent receipts
- 90 days of operating support, weekly check-in
Sovereign
$120,000 plus retainer
A full venture launch: brand, platform, billing, compliance, and the first 90 days of operations run by the Dina Holdings team.
- Everything in Operator
- End-to-end venture brand and positioning
- Full product engineering for a vertical SaaS launch
- Stripe Atlas and merchant readiness
- Dialer onboarding and TCPA consent architecture
- First-90-days operating team from the holding office
- Quarterly board-style review with the principal
All packages quoted in USD, exclusive of any third-party SaaS, domain, or payment-processing fees.
Compliance posture
Underwriter-ready by design, never by retrofit
We have walked through banking, dialer, and payment-processor underwriting for every venture we operate. Our default posture is the one underwriters want to see.
| Domain | Posture | Where to verify |
|---|---|---|
| Privacy | CCPA, CPRA, VCDPA, and GDPR aligned. Subject rights honored in 30 days. | Privacy policy |
| Cookies | Categorized consent, opt-in for non-essential, granular controls, no dark patterns. | Cookie policy |
| TCPA | Separate express written consent for calls and texts, unchecked by default, consent receipts stored with timestamp and source. | Messaging consent |
| Anti-spam | CAN-SPAM and CASL aligned. One-click unsubscribe honored within 10 business days. | Anti-spam policy |
| Data processing | Standard DPA available, sub-processor list maintained, transparent international transfer posture. | DPA |
| Accessibility | WCAG 2.1 AA targeted on every public page, quarterly audit. | Accessibility statement |
| Security | Disclosure program, security.txt, SOC 2 control library inherited by every venture. | Security overview |
From the resources desk
Browse all articles
What we are publishing this quarter
Long-form pieces from the holding office, written by the people who run the ventures.
Why the construction industry deserves vertical software, not another horizontal CRM
The trades have been served the same generic CRM for fifteen years. Here is the case for software that knows the difference between a quote and a takeoff.
Read essay →TCPA compliance for modern outbound calling, the operator's checklist
What the FCC actually requires when you connect a predictive dialer, and how we engineer consent into every form we ship.
Read essay →Optimising for AI search, llms.txt, schema, and the new recommendation layer
Why classic SEO is half the story now, and how to make ChatGPT, Perplexity, and Google AI Overviews actually recommend you.
Read essay →
Start the conversation
Tell us what you are building
One contact form, one business-day response, one direct line to the principal of Dina Holdings LLC.